It seems like just about anyone can give business advice these days, but the better advice comes from those who have personally experienced the highs and lows, trials and tribulations, and hopes and fears of entrepreneurship.

Luke Lazarus is a perfect example of someone’s advice that’s worth listening to. Even better, he’s willing to share his knowledge gained in more than 20 years of doing business.

As founder and CEO of Luke Lazarus Consulting, the Australian native is happy to help clients navigate all aspects of modern business, from marketing to accounting.

This support to clients can include everything from…


Everybody wants to be successful in life, but in between the successful person you want to be and your current position lies some things that you have to let go. Besides that, you should strive to work towards what you have purposed to achieve without giving up. For you to be successful, here are some key things that you have to let go of.

1. Short Term Mindset

Success does not come in a blink of an eye or a short period; therefore, you need to set your mind to keep on improving from time to time. …


uke Lazarus was just 8 years old when he built his first business. And though he excelled at a wide range of academics and athletics through University, it was his entrepreneurial passion that shaped his career. It was a career in which he found unparalleled success. Over the decade following his completion of a Master’s Degree in Business Administration from the University of Melbourne, Luke Lazarus founded 4 different startups, and sold them for phenomenal profits. By the time Lazarus was 35, he was free to retire, and never have to worry about money. …


Today’s startup businesses are launching quicker than ever before. New operators must think in terms of timely marketing pursuits. Of course, initial setup operations and transitioning take precedence. However, with increasingly efficient and innovative apps, startup marketers are capable of incredible nimbleness.

Catering to Modern Consumers

Consumers are expecting new brands to meet their needs sooner. Old concepts, like “Coming Soon”, are increasingly being seen as detractors in the modern marketplace. Instead, startup marketers must employ an approach of introducing their product. Better yet, the value of a product’s applications needs to be conveyed from the onset. …


Do you ever think that you have missed the opportunity to start a business because of your age? Many people have asked this question, so just know that you are not the only person in the world who has thought this way.

Of course, several famous entrepreneurs gained recognition for founding a company at a young age, but you don’t have to be in your twenties to start a business. Just say “no” to the media hype that often portrays older entrepreneurs as unsuccessful. The simple truth of the matter is that you are never too old to start a…


Starbucks is known for great coffee, but the company is perhaps even more famous for expanding from a single location in Seattle to a huge chain that seems to be every place you turn in urban and suburban environments. The prevalence and rapid growth of this company have inspired jokes about how numerous these coffee shops are, especially in downtown areas of major cities. What most people probably don’t know is the origin of inspiration to transform the US coffee industry to the point where gourmet shops are now within walking distance in any densely populated area.

The idea to…


When people request me to invest in their companies, the first thing I always want to know is who is competing against them. This is something that any serious investor will always want to know.

There are entrepreneurs who understand this question and will answer it confidently and conclusively. This is because they aren’t afraid to comprehend how their competitive landscape appears.

However, some people will try to beat around the bush either because they don’t want to admit about the existing competition or they haven’t done their research.

I always get concerned about unprepared or delusional business people who…


The rivalry between Microsoft and Apple has become the stuff of legend. No tech sector giant has been quite so iconic as either of these two companies, and it seems like it’s been that way forever. Their branding is so good that their users have become warring tribes, no matter where in the world you find them.

The feeling of personal animosity between these companies’ users seems to be an outgrowth of the personal animosity between the men at the helm. Apple co-founder Steve Jobs has said of his Microsoft co-founder Bill Gates that he is an “unimaginative” man who…


Becoming a great entrepreneur means that you always stay curious. Developing a passion for learning will help your own business grow well after you complete traditional studies.

Not All Entrepreneurs Are A Students

To be a successful entrepreneur does not mean you have to make the Dean’s list in order to succeed.

Dr. Thomas J. Stanley studied the connection between self-made entrepreneurs and post-high school education. In his book, The Millionaire Mind, Stanley dissected self-made millionaire entrepreneurs' educational endeavors. The expert devoted nearly 50 pages of his research on this subject.

One detail he determined is that 90 percent actually finished university. This is the opposite…


When you think about a CEO of a major corporation, what image comes to your mind? Many people think of a CEO in the way they are represented in the media. There are two stereotypes that people usually attach to CEOs. They are either older individuals who are weathered and experienced in the business. Or they are young and tech-savvy individuals who have a genius-level intellect and a fiery passion for their work.

Because these stereotypes are burnt in the collective psyche, it often surprises people when they listen to the CEO of a company talk who does not…

Luke Lazarus

Australia-Based Marketing consultant specializing in startup branding. https://twitter.com/LukeLazarusAU https://lukelazarus.com.au/ https://www.instagram.com/

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