17 Marketing Trends in Australia 2022

1. More than Written Content

2. Consumer Priorities Changing

3. Generating Connection

4. Voice Optimisation

5. Serialised Content

6. Shoppable Posts

7. Greater Email Personalisation

  • Automation
  • Segmentation
  • Machine learning
  • Event-triggered emails

8. Social Media Messaging

9. Viral Video Focus

  • Video memes — Short videos that tell a story or joke or communicate a “feeling” or common human experience.
  • Mobile video enhancement tools — It’s easier than ever to create high-quality videos on your smartphone and apply advanced features like augmented reality (AR) without expensive video editing tools.
  • Trending Audio — Trending audio tells you what songs are trending on a platform, so you can choose the right one for your video.
  • Auto-captions — Auto-captions add captioning “automatically” to the video to make videos more accessible to those with hearing loss and those who view videos with no volume (a prevalent way to watch videos, especially at work)

10. Creative Expression

11. Authenticity and Brand Transparency

12. Interactive Content

13. Diversity

14. Automation

15. Social Media As a Tool for Change

16. Marketing-Customer Support Alignment Through Chatbots

17. More Influencer Marketing

Takeaways

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