Walmart Partners With Startup KIDBOX To Join Subscription-Based Clothing For Children
It seems that everything can be delivered in a box these days. From ingredients to make a gourmet dinner, to accessories and household goods, nearly anything you like can be delivered in a subscription-based model that brings new and exciting items to your door each week or month. Clothing-centric subscription boxes like StitchFix have set the tone for boxed-deliver clothing to become a new standard in shopping with ease.
Walmart recently announced that it is getting in the boxed-clothing game through a new partnership with the startup kid’s clothing company, Kidbox. This move is huge for Walmart, a company that tends to stay within its own lines when it comes to product offerings. The new partnership, as the name implies, is focused solely on providing the boxes for children under the age of 18 and will launch via Walmart’s website with a focus on providing the clothing boxes to online shoppers.
Walmart’s partnership with Kidbox will enable online audiences to take a short and simple style quiz that asks about their clothing tastes, style and outfit preferences. After completing the style quiz, online shoppers who sign up for Kidbox will receive a box that contains 4–5 fashionable clothing items that are curated to meet each individual’s style preferences. Each box will be bundled to cost around $48, giving people who sign up for Kidbox about 50% off of the price they would pay if they bought all of the items individually at Walmart’s retail price.
Walmart’s Kidboxes will feature clothing in sizes 0–14 for girls and 0–16 for boys. Each box will be tailored to the style of the current season and will contain everything from jeans to graphic T-shirts. Although it is still considered a startup, Kidbox has already established relationships with over 100 fashion brands, including C&C California, Puma and BCBG. Additionally, Kidbox is going above-and-beyond by launching private fashion brands of its own, basing all decisions off of research into consumer interests in the children’s clothing market.
Kidbox also has a philanthropic component to its efforts. Every time a box is purchased, the company will make a generous clothing donation to the charity of the person’s choice that purchases the box. Many of the community charities are small in size. For example, the company’s website features work that the company has done in partnership with the Moms Club of Aiken, located in Aiken, South Carolina.
Kidbox also has a highly unique board of directors that manage the company’s philanthropic endeavors and daily efforts. The Kidbox Kid’s Board of Directors is actually comprised of kids throughout the United States. The kids range in age from just 8 years to 13 years old. Each one is a community activity with a cause close to their heart that they have previously worked on, with KIDBOX giving them a national platform to help them change the world. All members of Kidbox’s board seek to become future leaders and many are budding entrepreneurs.
Walmart is attempting to rebrand itself as a go-to retailer for clothing and all additional items in the fashion and beauty realm. Walmart sees the partnership as an ideal way to enter the subscription-based retail market while also expanding its offering in the children’s apparel department.
