The Ultimate Guide for an Effective Startup Marketing Strategy
Formulating an award-winning marketing plan for your startup company doesn’t have to consume your investment. It can be a simple strategy that defies the norm while at the same time addressing the core areas. Thousands of startup businesses go beyond their budgets to come up with a marketing plan when they can brainstorm their way out without spending money.
As trends show, killer marketing plans are inexpensive. However, to come up with a marketing plan for your business, you need to be creative and use out-of-the-box concepts, if you want to succeed. It is a perpetual process that requires significant inputs and continuous adjustment. Here are some tips you should use when developing a startup marketing plan.
1. Define Your End Goal
Starting a business is like starting a journey. Like you have to know your destination, you need to know the goals of your business. You need to know whether you are planning to create awareness, attract traffic, or even convert traffic into customers. Your end goal will help you to determine the marketing strategy you will need.
You also need to have a well-documented time-frame for your goals and specific objectives. For example, creating brand awareness should last for one year while you shift to attracting traffic and finally converting them into loyal customers.
2. Have a Consistent Message
It is common for startups to panic when they don’t get results in the first few months of marketing. This is a huge mistake that can have serious consequences for the business. Having a consistent marketing and brand message is key to the success of any marketing project.
Many people have a perception that consistency is only necessary in established companies. This is not the case. Startup businesses should also incorporate consistency in their marketing because it instills credibility and confidence among customers.
3. Target Audience
Customers play a central role in the success of a small business. Regardless of the marketing messages used or the product under consideration, without the right prospects, it will be difficult for a small business to succeed. Therefore, you have to know your target audience.
Defining target customers will help you to structure a marketing message that addresses their specific needs. Some of the factors to incorporate when choosing your target audience include shopping behavior, location, purchasing power, age, and gender. These details will help you blend into a specific audience and determine their needs.
4. Create a Referral Network
For small businesses, word of mouth is a very important advertising tool. Most of the people who buy in startup businesses do so based on credibility and trust. You need to leverage the first buyers and create a referral network. By offering quality services and communicating with your customers, you’re creating a relationship.
This relationship enables you to go to the next step of asking for feedback. Getting information from your customers helps you to understand their personalities and how satisfied they are. This is the information you use to improve the quality of your products and services for future gains.
5. Build Relationship with Influencers
Influencers are becoming essential players in startup marketing. They may not buy your products or services, but they communicate directly with potential customers. Some of the commonly used influencers include TV personalities and hosts of radio and YouTube channels.
As a small business, you have nothing to lose when you offer free products or send unanswered emails to influencers. Being persistent will offer you fruits. One mention from these high-profile individuals can easily propel your startup businesses from nothing to a legitimate force.
6. Appeal to People’s Emotions
Studies show that emotional marketing outsells logic. Therefore, you need to structure your marketing message such that it addresses people’s emotions. Most of the consumers are highly influenced to buy a particular product by their emotions. Dwelling on facts and information may not yield the desired results.
A study published in 2015 indicated that most of the shared marketing messages had everything to do with emotions. Emotional awareness, especially targeting inspiration, warmth, happiness, and friendship, can help your business to attract customers with ease.
7. Have the Right Team
In a startup company, individual skills and talents are important because they can produce magic at any given time. However, teamwork is everything. Developing an effective marketing plan heavily relies on an experienced and knowledgeable team. You can hire a marketing agency to develop a marketing plan for your business.
However, hiring a marketing agency might be a huge liability to a startup company. You can rely on the skills your members have and form a united front that is based on assembled pieces of knowledge. Use your coding skills and encourage other members to bring on board what they have such as blogging skills, among others.
As highlighted earlier, formulating a marketing plan has to be an art. Through innovation, creativity, and effort, focus on providing unique solutions to your customers. It is not about how much money you use but how you solve people’s problems.