So You’ve Launched a Startup- How do you Make it Grow?

Even if your new business is fully funded, you could probably benefit from a top-notch startup marketing strategy. These are some great ideas to implement in the strategy.

Generate A Press Release

A great startup marketing strategy can be executed with an outstanding press release. If you aren’t sure how to create a press release that will get your new business unprecedented attention, there are several websites that can guide you.

Once your press release is published online, your business may receive attention through SEO. SEO should definitely be a part of your startup marketing strategy.

Utilize SEO

Whether you hire a SEO marketing company or implement SEO strategies yourself, SEO is a startup marketing strategy that you should utilize sooner rather than later. Like most startups, your new company probably wants to rank high on Google, and SEO can help you get there.

If you decide to implement SEO yourself, you’ll need to

-Learn the basics of this startup marketing tool
-Study the latest keyword trends
-Know all of the search engine algorithm updates

Create Social Media Accounts

Based on a study performed by Sprout Social, roughly 30 percent of young people connect with a brand on a social media platform once a month or more. Since an increasing amount of people are interacting with brands online, social media is an excellent startup marketing tool that you can’t ignore.

One of the main goals of social media is to build a rapport with your followers. Along with publishing informative content about your new brand, you should also try to build a community on social media.

Consider starting a meaningful conversation with a fan and giving away samples of your products or services. By cultivating friendly relationships with your followers, you will be building trust among potential customers. Not to mention, the content that you post will be more likely to go viral.

Invest In Content Marketing

In recent years, content marketing has become extremely popular. When content marketing is implemented successfully, it can offer a high return for startups.

Here are some of the great benefits of content marketing:

-Promotes optimal consumer engagement
-Increases a startup’s bottom line
-Improves a website’s SEO
-Supports incredible customer loyalty

If you intend to use content marketing, you should keep your audience in mind. The ultimate goal of this startup marketing idea is to make your potential customers’ lives easier by solving a common problem. When creating content, remember to use keywords. By doing so, more traffic will be sent to your website.

The content that you create can be promoted on these platforms:

-Social media
-Website
-Blog
-Podcast
-Webinar
-Video

Engage In Word-Of-Mouth Marketing

When it comes to startup marketing tools and strategies, never underestimate the power of word-of-mouth. Startups can promote their products or services through:

-Networking
-Brochures
-Seminars
-Expos

Always remember that you play an important role in your startup marketing plan. You are one of the most important startup marketing tools.

Donate Money To Charity

Most people don’t associate a charity with an effective startup marketing strategy.

If you would like to help a local charity in your area, consider donating a percentage of sales to the organization. As a thank you for the donation, many charities will list your startup as a sponsor on their social media platforms and website.