Six Steps for a Successful Marketing Strategy for your Startup

There are many things and details involved when it comes to the implementation of a holistic startup marketing strategy that propels a startup forward like email marketing, influencer tricks, SEO optimization, affiliate marketing, public relations, social media promotions, and more. While all startups strive for the same desire of succeeding through increasing brand awareness and profitability, there is no one size fits all approach to startup marketing strategies. However, there is an ideal strategy to meet specific startup aims and it boils down to a six-step cycle. Read on below to find out more:

Prioritize Goals

To succeed, you have to first define your goal. Setting goals, objectives, aims to give your startup direction. Since the world is now modern and digital, the majority of marketing is done through digital content. This is actually a good method for startups because it is not as expensive as traditional advertising. Digital content marketing allows you to reach a large audience, who all have access to technology, at a more affordable price. Sometimes, it can even be free. Typically, digital marketing content has four broad range goals which are: attracting and converting your target audience, building links, increasing brand awareness, and generating online traffic. But before these can be done successfully, you must first know your target audience.

Define Your Audience

If your audience's scope is too broad, your campaign efforts will remain unfocused, inefficient, and ineffective. You will just waste time, effort, and money because you will get lost in the massive digital noise online. By identifying your target audience, you can direct your content to the people who are more likely to respond to your brand. Know their demographics, where they hang out online, what content excites them the most, and those other details, so you can tailor-fit your marketing campaigns and your content to something that will attract their attention, sustain their attention, keep them engaged, and entice them to take action whether to share, like, or comment. But, of course, the primary goal is to get them to remember your brand and purchase your product.

Keyword Planning and Competitor Search

Using keywords can help your audience know you better as it keeps you high up on top of the search rank. Your startup will be one of the first ones they see when they do hit the search engines. For startups like you, one great way to figure out what keywords work is to study your competitor. Doing a keyword analysis on your competitor’s site will give your own business direction. On top of that, it will provide you valuable insight, so you can craft better strategies. Doing this will inspire you to create and generate your own compelling content that will attract your prospective consumers. Insider tip: these keywords will spark the idea to create your own company hashtags, which will help your clients filter massive amounts of digital information, so they can find your company right away.

Content Production and Ideation for Buyer’s Journey

The best part comes from idea creation, brainstorming, and the formulation of creative content. Content is KING because they are the ones that will be consumed by your target audience. With them in mind and your specific keywords in place, you can craft more effective content that will engage your target audience and expand your brand’s reach. Incorporate these elements in all phases of content creation form the title, to the imagery, and the generation of videos, memes, or blog posts. All of these have to tie up seamlessly so that they can promote the brand image you want. Brand recall is vital to your success and the only way this can be done is if all the existing components work harmoniously with each other.

Content Promotion and Distribution

While your SEO efforts will keep your keywords and your content on top of the search engines, promoting your content is crucial. Just because you’ve created your social media channels doesn’t mean the work is done. Promotion and distribution of content never stop. They are on-going and must be maintained and done on a regular basis to keep your presence alive and felt in a sea of companies. If you want your audience not to forget about you, make sure that there is fresh and quality content that you can deliver on a regular basis. This will keep them informed, engaged, and curious about your brand.

Tracking Performance Measuring Results

When you have executed your campaigns, it is important to track your performance and measure your results. Evaluating your strategies is vital to your startup’s success because it will tell you which specific campaigns are successful and which ones are not working. Continue to boost what is effective and improve what isn’t working. It is vital to find out if you are hitting your targets because you need to know if you are getting results from all your efforts and investments.