New Twists to Marketing Startups With a Blog

Marketing companies have to come to a new playing field when it comes to getting startups noticed. Blogging has been a popular platform that attracts targeted audiences, and marketing companies study Google’s methods intensely to understand how they can drive more traffic to startup businesses via a blog. After they have pushed traffic to them, marketers must then know how to convert the traffic into a client or dollars. Marketing startups is no easy task until there is some energy behind the blog.

Techniques that will get startup companies to the top and noticed in the blogosphere are longer and more detailed articles. The trick is the article cannot just be long, but it also must be useful. Google bots are on the lookout for commanding quality, and they are weeding out low-quality fluff. It has now become sensible to write more quality less often in order to rise above the commotion.

Titles are more important now also. The title must be brief but spot on so that the reader immediately knows what the article is about. If the article tries to bait the reader into opening it, Google will most likely penalize the blog.

Writing for SEO has always been useful, but marketing companies now focus on content that the reader is looking for sprinkled with SEO. Once the user is engaged with the title and clicks through to the article, they must stay and show interest in the literature. If the consumer clicks away, it is a sign to Google that either the title is not accurately depicting what is in the article, or the article just does not deliver.

Marketers used to work diligently to create backlinks to blog. Backlinks showed that other top ranking sites approved of the content. Blackhat writers quickly caught on to this technique and began to game the system. It did not take the bots long to figure out that backlinks were becoming junk. Marketers today need to consider that linking maybe helpful but over linking or useless links are a waste of startup company’s time.

Marketers should focus on several arenas for their startup companies when using blogging as a means to get eyeballs on their products, ideas, or innovations. The content should be deep, lengthy, and engaging. The user should want to stay on the page and click through to valuable links within the article.

A new trend that is rising is getting your request out at the beginning of the post rather than in the middle or end. If you are trying to get investors or sell a product, disclosed it as quickly and as naturally as possible upfront. To make a marketer’s jobs even more challenging, the request should not appear like a request. Marketers need to phrase it so that the reader feels there is some purpose to doing the action and there are benefits they will get by doing it.

Marketing for startups can be an interesting job because of the variety of products and ideas that want to get pushed out into the public. A business who successfully markets a new startup, could be responsible for the next Google, Apple, or Facebook.

https://techcrunch.com/2019/04/13/how-do-startups-actually-get-their-content-marketing-to-work/