Low-Cost Ways to Market Your Startup

Luke Lazarus
3 min readMar 10, 2020


Getting a startup off the ground is a very tough thing to do. There is a lot of competition out there that you will need to overcome. One of the hardest things to do is to get your startup to stand out from the crowd. This can seem like a very daunting task. The good news is that there are a variety of strategies that you can use in order to make your startup known to the general public. Most people do not have a lot of money to spend on marketing costs during the early days of their startup. That’s what makes the methods described below so appealing. None of these strategies will force you to commit to a large outlay of cash before your startup starts to generate a profit. Let’s take a look at these inexpensive marketing strategies for a startup.

1. Use directory listings as a way of creating credibility with customers.

Many people will not be aware of what all of their options are regarding the products or services that your startup provides. Therefore, it would be a very good idea on your part to offer your customers some industry directories. This will allow them to find out which companies are considered to be the best in the industry. The first thing you will need to do is fill out the listing on the Google My Business page. This will give you the ability to control the presence of your brand on the various tools that Google provides. YouTube and the Google search engine are two primary examples. Directories that are specific to your industry will also be very helpful. These directories will help to give your startup much needed third-party credibility.

2. Create a following by using email to your advantage.

Email is an even more popular form of communication than social media. Roughly four billion people around the world have an email account. That is a number that should not be ignored by your startup. Email is very good to use when you are trying to create a deeper and more meaningful relationship with people who are already your customers. You can send these people newsletters that will keep them informed about what your startup is currently doing and the latest deals that you are offering.

3. Create profiles on all of the major social media platforms.

Social media is everywhere in the world we live in today. Therefore, you will need to utilize social media to get the word out about your new startup. Otherwise, you will be left behind by all of your other competitors that are using social media. You would be wise to create a presence for yourself on Twitter, Instagram, and Facebook. There are millions of people who will find your startup using these social media platforms instead of a Google search. Social media will also make it very easy for you to communicate with people and keep them informed about the latest developments at your startup. Social media is a necessity for any startup that is trying to become successful in 2020.

4. Attract people to your startup using organic content.

There are a number of things that you can do regarding organic content. For starters, you should try to post as much content as you can that is evergreen. This means the content will still be worthwhile months or years down the road. You do not want to fill up your site with content that can quickly become outdated. You should also make use of SEO keywords that will draw people to your site when they search for certain specific keywords. This strategy has helped many startups become successful over the years.