How Luke Lazarus Is Revolutionizing Startup Marketing in 2021

Why Emotions Are Central

While Lazarus has a highly-rigorous approach to creating a strong business plan, he stresses that it’s not all about facts and figures. One of the core tenets to Lazarus’ approach is the importance of an emotional connection between stakeholders and customers. It is not enough for a company to just offer a product or service, but to see true success, a company must offer a story that allows the customer to connect.

Why Data Is an Integral Part of the Puzzle

From this perspective, it can seem like Luke Lazarus has thrown at the rule books, or is advocating for a purely instinct-driven approach, but this is far from the case. Rather, Lazarus advocates for a system that is not only emotion-centered, but it’s also data-powered.

The Importance of Finding Investments

A startup only has 30 seconds to get an investor’s attention when they are meeting with a venture capitalist (VC) for the first time. Having created the right brand messaging, backed by a strong business plan and proven by data, the company can’t fail to offer up the perfect pitch. It becomes a cinch to quickly demonstrate to the investor what the company offers and what it will accomplish. With money gained from VCs and angel investors, a startup can grow into a global organization.

The Highest Valuation Possible

With the many different companies Lazarus has worked with, he has always focused on one primary goal: to increase the company’s valuation. Whether a company is headed for an IPO (Initial Public Offering) or an acquisition, Lazarus believes that following the right plan can yield the highest possible valuation. With this as the central overriding goal, Lazarus has helped many startups achieve incredible goals, including IPOs worth millions.

Spreading the Strategy on Social

A major motivating force for Lazarus is to share his wisdom and empower those start-ups and entrepreneurs who are either just starting out or are struggling to find success. With approximately half of all startups failing in their first five years, it can seem like there are many who need the help. But with the majority of founders putting in 10–15 hours of work a day Lazarus understands that these failures don’t come from lack of hard work or even creativity and good ideas. Rather, it is lacking the right strategy that hampers success.

Luke Lazarus on YouTube

From how inspiration can lead to a multi-billion-dollar global company to low-cost ways to market your company, Lazarus has dozens of two-minute easy-to-watch videos illustrating so many concepts and ideas that can help you and your business. Though the videos are short in time, Lazarus goes in-depth on such topics as the importance of competition and taking it seriously. Lazarus’ YouTube channel provides a veritable how-to for many basics of becoming a successful entrepreneur, as well as more advanced topics.

Luke Lazarus on Medium

For a somewhat more in-depth look, you can check out Lazarus’ articles on Medium. These dive deeper into many of the topics covered on his YouTube channel, including “What Technology Does to Your Mind” and how important humility and modesty is in a CEO. He has even been using the forum Medium provides to offer advice that is specific to these unique times during the pandemic, including what to keep in mind for marketing and how to avoid WFH burnout. His Medium posts are a great resource for the latest news and updates on marketing strategy for any startup.

  • Blockchain development
  • Client handling across domains and platforms
  • Campaigns that use interactive content like AR and VR applications
  • A wide range of web and mobile services
  • Web development that offers a global experience
  • Specialized team of market researchers
  • A strong team

Luke Lazarus on Twitter

For regular updates on the most important marketing and startup news all around the globe, follow @LukeLazarusAU. From unbelievable valuations to the latest financial news, just following along with Lazarus’ feed will keep you well-informed. In a single day he shares dozens of articles to keep you up to date on all of the latest news, as well as providing an in-depth look at some of the most fascinating stories involving startups and businesses.

The Latest Market Trends

Recently, Lazarus share his take on the latest market trends. For his 5 top trends, he named:

  1. Instagram: In particular, the platform Instagram has shown potential that is nearly equal to that of sister site, Facebook. There are currently 1 billion active users on the site, 60% of whom are actively discovering new products to buy. That is an incredible consumer base from which to gather data and possibly leads and sales.
  2. Mobile Payments: This was already a growing trend: people always have their phone on them, it can be easier to pay with that than have to worry about carrying around a piece of plastic. But the ability of mobile payments to adjust to the need for contactless payment has made the use mobile payments in demand.
  3. Voice Recognition: Studies estimate that in 2020 up to 20 million people will be using smart speakers, and that is in the United States alone. The growth of voice recognition devices and people’s reliance on them for information and for getting what they need while in their homes has led to largely untapped potential for new marketing opportunities.
  4. Interactive Content: As mentioned above, Lazarus is a big believer in the importance of storytelling to create a meaningful connection. One of the most powerful ways to do that is through interactive content that lets customers engage with the content, the brand and the marketing in entirely new ways. Examples of this include virtual reality and 360-degree videos that allow user interaction.

About Luke Lazarus

While bitten with the start-up bug early in life, Luke Lazarus also believed in the importance of an education. In school, he excelled at both athletics and academics. When it was time for university, though he was recruited by Ivy League schools, Lazarus chose to stay closer to home, attending University of Melbourne, where he received a Masters in Business Administration at the age of 24. With his education complete, Lazarus was free to return to his passion for business, where achieved unparalleled success, building 4 businesses and selling them for millions.



Australia-Based Marketing consultant specializing in startup branding.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store