How Content Marketing Can Transform the Fortunes of Startup Companies

As a marketing manager in a startup company, you might be overwhelmed by the large number of marketing strategies that you can incorporate to grow your organization. Have you heard about content marketing? This is an inbound marketing strategy that helps an organization to attract and engage customers by delivering content that delivers value to the site visitors.

Content marketing has consistently proven not to be a fad, and it has staying power if that is what you are looking for. However, it is important to stress that there are other important benefits that your startup company will accrue from this form of marketing.

1. Search Engine Visibility

As you already know, search engine visibility is an important concept in modern marketing. You don’t want your online platform always to rank several pages below in the Google search engine. People will always pay attention to the businesses that appear on the first page of the search engine. As a new business, you want your site to appear on the first page. That will only be possible if you have engaging content on your page. Google algorithms will rank your platform on the first page because it is consistently updated with valuable content.

2. Higher Domain Authority

Search engine visibility is highly dependent on domain authority. You don’t post a few sales copies on your blog and expect to have domain authority in your industry. Content marketing helps you to have domain authority in your sector. By posting content that is engaging and adding value to your clients, Google metrics will have signals that you have something valuable to offer, and it will increase your visibility by ranking your platform on the first page. With higher domain authority, you will get huge traffic that you can convert into customers.

3. Improved Industrial Authority

Domain authority is more of a quantitative metric that allows you to increase the number of people visiting your site. However, industrial authority is more of a reputation due to the expatriate nature of your business. By becoming the go-to company in a specific niche, you build credibility about the products and services you’re offering. People that come to your site to read your content are likely to be the first customers to buy your products because they believe in you.

4. Website Stickiness

Website stickiness is a term used to describe the scenario where people visiting your site stick around and click around. Content marketing helps potential customers to stick on your site as they digest the information you have on offer. You can use this time to convince them to buy your products and services. However, with crap content and heavy self-promotion, people will not stick to your website. You need to offer value through your content, which will help you to reduce the bounce rate on your website.

5. Lead Generation

As a marketing manager, lead generation is your ultimate goal. Any other form of marketing is judged by the leads it generates to the company. Content marketing is highly advocated by several marketing experts because it is an essential tool for lead generation, especially in startup companies. With good content, you will be able to create awareness about your product and services. After creating awareness, your content should give readers a decision to make. If your content is convincing, you will convert your readers into customers, thereby generating leads for your business.

6. Increasing Conversion Rates

The primary goal of content marketing in a startup company should be to create awareness and deliver value to the audience. If your new business is using an A-plus content marketing expert, you should create demand for your content. Within a short period, you should see your content inspiring downloads, trials, proposals, requests for more information, consultations, and sales. To achieve this, you need to make sure that your marketing content has a very strong ‘call to action.’

7. Lower Marketing Costs

Any startup company is always looking for methods of minimizing cost while at the same time maximizing output. Content marketing allows you to lower marketing expenses and achieve significant results. Content marketing is cheaper than traditional methods of marketing. You only need to write quality pieces about your products and services and have them edited. You don’t have to pay a PR company or an advertising board to create brand awareness, which resonates with a new business.

8. Useful in Target Marketing

Like any other business, you have your target audience. Not every person in the industry will be interested in your products or services. Content marketing enables you to structure your marketing messages such that it only reaches the target customers. With content marketing, you can use the language and phrases that are more relevant to your audience rather than another consumer out there.

These are some of the benefits of content marketing. Many companies, including the established organizations, are incorporating content marketing in their promotional strategies. You should not be left behind. Content marketing resonates with your startup company in all measures, including cost and brand awareness.